# Sly’s Sliders & Fries

#### Savannah, GA Restaurant & Franchise

Sly's Sliders and Fries, a popular restaurant in Savannah, GA, was facing digital challenges that were limiting its potential to attract and engage with a wider online audience. Despite its reputation for delicious sliders and fries, the restaurant's website was inefficient, lacking in user engagement and conversion tracking capabilities. This inefficiency was a significant barrier, as the website struggled to rank well in search engine results, a crucial factor for visibility in the competitive restaurant industry. With an average of around 2000 visitors per month, it was evident that Sly's Sliders and Fries needed a strategic digital overhaul to boost online visibility and attract more customers.

The challenges faced by Sly's Sliders and Fries extended beyond an underperforming website. The absence of a comprehensive digital marketing strategy was evident in their low online visibility and engagement. In a city like Savannah, known for its vibrant culinary scene, it was essential for the restaurant to enhance its digital footprint to reach a wider audience and establish itself as a top dining destination. The inefficiency of their website and poor search engine ranking were significant barriers that needed to be addressed to improve their market position and customer engagement.

## Project details:

- Website Design

- User Experience Design

- Search Engine Optimization

- Citation Management

- [View Live Site](https://slysslidersandfries.com/)

## Our Solution

To navigate these challenges, Sly's Sliders and Fries embarked on a comprehensive digital transformation. The first step was the development of a new professional WordPress website, designed for super-fast performance and efficient user experience. This new website was a critical element in redefining the restaurant's online presence. Alongside the website overhaul, a robust SEO campaign was initiated, including citation creation and management, Google Business Profile optimization, on-site content optimization, technical SEO improvements, and strategic off-site optimization. These efforts were focused on building the restaurant's online visibility and making it easily discoverable to potential customers in Savannah.

## The Results

The impact of this digital strategy was significant. Sly's Sliders and Fries experienced a Trust Flow increase to over 20, enhancing its online credibility and authority. Furthermore, the restaurant saw a 150% increase in website traffic, with the number of visitors soaring to over 5000 per month. This increase in traffic was a clear indicator of the effectiveness of the new website and digital marketing strategies. The new website not only attracted more visitors but also significantly improved user engagement, offering a better representation of the restaurant's unique offerings and vibrant atmosphere.

+150%  
Website Traffic

+20  
Majestic Trust Flow

1  
New Website

### Let's Talk!

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