# Style House

#### Nashville, TN Hair Salon

StyleHouse Salon, a chic and modern salon located in the heart of Nashville, TN, was encountering significant digital challenges that were hindering its ability to attract and retain a robust online clientele. Despite offering top-tier salon services, their digital presence was marred by an inefficient website. This inefficiency was not just a matter of aesthetics; the site was also failing in tracking conversions and performing poorly in search engine rankings. With only about 1700 visitors per month, it was clear that StyleHouse Salon needed a comprehensive digital strategy to enhance its online visibility and attract more clients.

The salon's struggles in the digital realm were multifaceted. In a city like Nashville, known for its style and vibrancy, having a strong online presence is crucial for businesses in the beauty industry. StyleHouse Salon's inability to rank well in search results and effectively engage with online visitors was a major setback. The need for a strategic overhaul of their digital marketing approach was evident to capture the attention of potential clients and establish a strong online presence.

## Project details:

- Website Design

- User Experience Design

- Search Engine Optimization

- Citation Management

- [View Live Site](https://stylehousesalon.com/)

## Our Solution

To address these challenges, StyleHouse Salon embarked on an ambitious digital transformation. The cornerstone of this strategy was the development of a new professional WordPress website, designed to be super-fast and efficient. This new website was not just about aesthetics; it was optimized for performance, ensuring a smooth and engaging user experience. Alongside the website redesign, a comprehensive SEO campaign was initiated, encompassing citation creation and management, Google Business Profile optimization, on-site content optimization, technical SEO improvements, and strategic off-site optimization. These efforts were aimed at boosting the salon's search engine visibility and attracting more online traffic.

## The Results

The results of this digital revamp were impressive. StyleHouse Salon experienced a Trust Flow increase to over 20, indicating a stronger online authority and credibility. Furthermore, the salon saw a 60% increase in website traffic, with the number of visitors rising to over 2600 per month. This increase in traffic was a clear indicator of the effectiveness of the new website and digital marketing strategies. Additionally, there was a 200% surge in Google Search Impressions and a 137% increase in Google Business Profile Impressions, showcasing a significant improvement in online discoverability and engagement with potential clients.

+60%

Website Traffic

+137%

Google Business Profile Impressions

+200%

Google Search Impressions

### Let's Talk!

Schedule your free 30 minute call to find out how we can help you navigate the challenges of digital marketing for your local small business. There's no strings attached!

[Let's Talk](/content/free-consultation/index.html)

##### Our Services

[Website Design](/content/services/website-design/index.html) [SEO](/content/services/search-engine-optimization/index.html) [Google Ads](/content/services/google-ads/index.html) [Hosting & Maintenance](/content/services/hosting-maintenance/index.html) [UX Consulting](/content/services/ux-consulting/index.html)

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